For real estate agencies, this shift has a major impact: those who want to remain visible in an AI-driven world must invest in rich, meaningful content . And that's where video plays a major role.
At Walkly, we see every day how home videos not only work better for buyers, but are also becoming increasingly important for how AI understands, selects and recommends content.
From SEO to GEO (AI Search Engine SEO): What's changing? Large Language Models (LLMs) work differently than conventional search engines. They do not show a list of links, but provide composite answers based on:
patterns in existing content reliability of sources coherence between text, image and context This means that brands and companies should not only “rank”, but above all need to be understood by AI. Content that is clear, rich, and consistent gets an advantage.
1. Video connects to human behavior, and AI learns from it LLMs are trained on massive amounts of data about how people use content.
are viewed longer ensure higher engagement are shared more often For AI, this is an important signal. Content that demonstrably works well with people is considered as more valuable and relevant stone.
In real estate, this translates very concretely: home videos keep visitors on a page longer and provide more interaction than photos or text alone.
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AI helps with the search for homes 2. Modern AI is multimodal and understands video ChatGPT , Gemini, and other LLMs are increasingly common multimodal .They don't only analyze text, but also:
images video audio contextual metadata This means that a home video is no longer an “extra”, but a source of information . Videos with a clear structure, recognisable spaces and consistent context are easier to interpret by AI systems.
This is essential for real estate marketing: video shows how a home feels, not just how it looks.
3. Video reinforces semantic context (the core of LLM-SEO) LLMs don't think in terms of keywords, but in meanings and relationships . Video helps to deepen that context:
use of space incidence of light layout ambience Combined with titles, descriptions, subtitles and possibly transcription , a rich content ecosystem is created that helps understand AI where your expertise lies .
A home video says more than a thousand words and text for AI. 4. AI recommends brands that dominate content When users ask questions like:
“What should I pay attention to when buying a first home?” “What's important when selling an apartment?” Then LLMs base their responses on brands and sources that:
consistent publishing use multiple content formats exude expertise within our domain Video increases that authority. Real estate agencies that structurally focus on home videos are building familiarity and trust , not only with humans, but also with AI.
5. One video, visibility across all channels (and for AI) AI extracts information from multiple sources at the same time:
websites social media real estate portals newsletters databases A good home video is scalable: it lives on your website, is shared on social media and supports blog and newsletter content. This repetition and consistency increase the chance that AI will recognize and remember your brand.
At Walkly, we make it possible to use our home video control all digital channels , without extra production work.
What does this mean in concrete terms for real estate agencies? AI changes the rules of the game, but the basics remain the same: good content tells a clear story. In real estate, that story is about experience, trust and transparency. Video brings those elements together, for potential buyers and for AI systems that determine what content becomes visible.
Real estate agencies that invest in home videos today are not only building better marketing results, but also their findability in the AI-driven future .
Conclusion If you want to score in ChatGPT, Gemini, and other LLMs, you should bet on content that is rich, human and meaningful. Video plays a key role in this. Not as a hype, but as a foundation for modern real estate marketing.
With Walkly, we help real estate agencies easily create professional home videos that are ready for all digital channels and for the next generation of AI search experiences.
